Marketing
Reach the right customers
Positioning, messaging, channels, and measurement — the practical marketing fundamentals that turn a product into customers.
ENROLLMENT FEE
$29.99
INCLUDES LESSONS + CERTIFICATE
▸ COURSE OUTLINE · 6 LESSONS
What Marketing Really Is
Solving for the customer
Positioning and Messaging
Why you, why now
Knowing Your Customer
Segment and target
Channels That Work
Where to show up
Content and Story
Earn attention
Measurement and Optimization
What to track
▸ ASSESSMENTS · QUIZ · TEST · EXAM
quiz
Knowledge Quiz
▸ STUDENT FAQ
Every lesson is narrated to you by voice call. Dial the 1 Call number and press *MKT1 to start listening. Press 1 to advance to the next lesson, and press the star key after the final lesson to hear exam instructions. You can also play lessons right here in the app.
TAKE THIS COURSE BY PHONE
Once enrolled, dial the 1 Call number and press *MKT1 to start listening to lessons and take your quizzes and exam by voice. SMS fallback is available.